Raising Cane's Holiday Campaign
Seasonal Campaign Concept & Marketing Assets
Created marketing assets and campaign concepts for seasonal promotions across digital and print channels. Deliverables included social media content, content calendars, email marketing, billboard designs, and holiday campaign creative that was adapted across cups, gift cards, and merchandise.
Role: Graphic Designer / Social Media Content Creator
Industry: Restaurant / Food & Beverage
Deliverables: Social Media, Email Design, Billboard Design, Campaign Concept, Print Marketing
Tools: Illustrator, Photoshop, InDesign, Canva, After Effects, Power Point
Project Background :
This project The project began as a series of holiday gift card concepts for Raising Cane's. After the initial concepts were presented, the illustration system was expanded across additional seasonal touchpoints including beverage cups, merchandise, and promotional marketing materials. The goal was to create a cohesive visual language that could be adapted across multiple formats while maintaining a consistent holiday campaign identity.
Concept Development :
Hand-drawn concepts were developed and refined digitally to create a flexible holiday illustration system that could be applied across multiple formats.
Design Evolution :
Bringing the Campaign to Life :
This project began as a series of holiday gift card concepts developed for Raising Cane's. The original illustrations and visual direction were well received and later expanded by the broader creative team into a larger seasonal campaign. My initial concept served as the foundation for artwork that was ultimately adapted across gift cards, beverage cups, merchandise, and additional promotional materials.
Social Media & Marketing Communications :
Supported Raising Cane's marketing initiatives through content planning, social media creation, and promotional design. Responsibilities included developing communication calendars, creating social media graphics and video content, designing email campaigns, and adapting creative assets across digital and outdoor advertising channels.
Beyond social media content, I created marketing assets that supported new restaurant openings, recruitment initiatives, and promotional campaigns. These deliverables were adapted across digital, print, and outdoor advertising formats while maintaining Raising Cane's visual identity and messaging.
Billboard
Web banners
Email design
