Bed Head by TIGI
Retail Marketing, Packaging & Event Design
Supported Bed Head by TIGI through the development of retail marketing materials, packaging updates, event graphics, and in-store merchandising assets. Collaborated with marketing, creative, and production teams to translate brand campaigns into consumer-facing experiences across retail environments, promotional events, and packaging touchpoints. Responsibilities included production artwork, graphic mechanicals, display design, print-ready file preparation, and brand implementation across multiple channels.
Role: Graphic Mechanical / Production Designer
Industry: Beauty & Personal Care
Deliverables: Retail Displays, POP Graphics, Packaging Updates, Event Branding, Promotional Materials, Production Artwork, Graphic Mechanicals, Merchandising Assets, In-Store Signage
Tools: Adobe Illustrator, Photoshop, InDesign
Retail Merchandising Systems & Display Design :
Developed retail merchandising systems, endcap displays, promotional graphics, and in-store signage that translated Bed Head campaigns into engaging retail experiences. Created assets supporting product launches, shopper engagement, and brand visibility across salon and retail environments.
Responsibilities included production artwork, graphic mechanicals, retail display graphics, merchandising layouts, and print-ready file preparation.
Packaging & Promotional Materials:
Designed retail gift set packaging, promotional displays, and production-ready artwork for Bed Head by TIGI product launches and retail promotions. Deliverables included package graphics, product renders, point-of-purchase displays, shelf-ready merchandising assets, and production files used across retail environments.
Bed Head Influencer Mailer & Product Launch Packaging
Designed artwork for branded influencer mailers and promotional packaging supporting Bed Head product launches. Responsibilities included layout design, product messaging, artwork preparation, and production-ready packaging graphics.
Prototype display assembled for structural review and product-fit testing before production approval. Resurrection Display Artwork production-ready mechanical used for proofing and manufacturing review. Colour Goddess Display Artwork production-ready mechanical used for proofing and manufacturing review.
Caress Gift Sets & Promotional Packaging :
Created production-ready packaging and promotional materials for Caress retail gift sets distributed through major retailers. Work included package design adaptation, product visualization, retail-ready artwork, and merchandising assets developed to support seasonal promotions and consumer engagement. Collaborated across packaging and production workflows to ensure brand consistency and manufacturing accuracy.
Multi-Brand Event Experience Design :
Contributed to the visual identity and execution of Elida Beauty's Big Top Event, a large-scale multi-brand experience featuring Bed Head, Caress, St. Ives, Noxzema, Q-tips, and additional consumer beauty brands. Developed event branding, illustrated promotional graphics, directional signage, environmental displays, printed collateral, and digital assets that transformed the event space into an immersive circus-themed experience while maintaining consistency across multiple brand touchpoints.
Event Identity & Collateral :
Event Booklet, Tote Bag, Sticker Sheet
