DeSoto Independent School District
District Rebrand & Brand Identity
DeSoto ISD sought to modernize its visual identity while preserving the recognition of its existing brand. The objective was to create a cohesive identity system that could be consistently applied across all schools and district communications.
I led the refresh of the district's primary logo and redesigned each individual school logo to align with the district's established brand guidelines. After developing the identity system, I implemented the new branding across a wide range of communication materials to ensure consistency across digital and print touchpoints.
Role: Graphic Designer / Brand Designer
Industry: K–12 Education
Deliverables: District Logo Refresh, School Logo System, Email Signature System, Business Cards, District Booklets, Direct Mail Campaigns, Marketing Collateral, Print Production Files
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Canva
After :
The DeSoto ISD brand refresh focused on modernizing the district's existing visual identity while preserving the heritage and recognition of the original seal. Rather than creating a completely new logo, the objective was to refine key brand elements into a cleaner, more versatile identity that could be consistently applied across digital and print communications.
The refreshed design features improved typography, a simplified composition, and a modernized eagle illustration, creating a scalable identity system that strengthens brand recognition while honoring the district's legacy.
The Evolution :
Before :
Brand Guidelines & Implementation
Once the refreshed identity was established, the focus shifted to implementing the new visual system across district communications. I updated the brand guidelines to ensure consistent use of the refreshed identity and created standardized assets that could be used across every school and department.
The updated guidelines established clear standards for logo usage, typography, color, layout, and branded communications, providing a cohesive foundation for future marketing and district materials.
Postcards :
A series of branded mailers designed to support district communications and community outreach.
Brand Applications
The refreshed identity was implemented across a variety of print and digital materials to create a consistent brand experience across the district. Each asset was designed to reinforce the updated visual identity while maintaining clarity, accessibility, and professionalism.
Booklets :
Designed a series of informational booklets for individual schools and specialized programs across DeSoto ISD. Each booklet applied the refreshed visual identity to present school information, academic offerings, enrollment details, and key messaging in a clear, engaging, and accessible format for students and families.
Presentation Template :
A PowerPoint template created to ensure brand consistency across internal and external presentations.
Branded Communications :
A cohesive suite of branded communication materials was developed to support consistent district-wide correspondence. From email signatures to letterheads and internal memos, each asset was designed to reinforce the refreshed identity while ensuring professionalism and consistency across everyday communications.
